Lee Ackrich (Principal Partner)
Lee is a pioneer in the consumer electronics revolution with over 30 years experience. Lee has held numerous executive positions in the industry, most notably Executive Vice President, Sales, of Packard Bell/NEC Corporation. As a pioneer in the start up of Packard Bell, he advised the owners of a component company on acquiring the Packard Bell name to lend credibility to entrée into the PC business.

Lee is an expert at aligning consumer perceptions, retail strategies, and marketing creativity to create significant revenue, profit, and market share. Conversational Spanish and Italian have enabled Lee to traverse cultural, and economic philosophies to facilitate partnering among multinational players. Lee has planned and executed strategies to address complex challenges of start-up, growth and diversification, laying the foundation for the success of multi-billion dollar corporations - Sharp, Sony, and Packard Bell. Lee has also sustained personal relationships at the CEO level of the following leading mass merchants: Wal-Mart, Sams Club, Office Max, Sears, Target, Best Buy, Kmart, Staples, JC Penny, Circuit City, CompUSA, and Office Depot.