What
We Do
Our approach begins with helping your senior management to
clarify basic goals and understanding specific concerns. We work with your company's
team to effectively develop a strategic plan, but more importantly, we translate
this plan into everyday tactics that your company can execute. The results must
be measurable when launching new products and brands, driving sales, and building
an effective plan with retailers.
We
move quickly to collaborate with your key managers and their teams in framing
and achieving specific goals. While we do not hesitate to disagree, we are careful
to integrate ourselves smoothly into the team process so that we are regarded
as a supportive partner rather than disruptive outside experts.
We
believe in careful analysis first--followed by decisive action at retail. Working
together, we focus on getting the kind of sales channel commitment vital to market
breakthrough. We believe that any change in product design and merchandising,
regardless of size, should be considered if it will improve sales. We make ourselves
available to your company's management at all times.