Chris Petersen - Strategic Alliance
After earning his Ph.D. in Measurement, Chris served as Director of Adult Education at Concordia University in Montreal. Upon returning to the United States in 1983, he was a founding partner of Integrated Marketing Solutions (IMS), and currently serves as Senior Partner and CEO.

Chris has been a leading edge retail consultant and analyst for the past twenty five years. He has created a legacy of achieving measurable retail results for Fortune 500 technology clients including: Adobe, AT&T, Compaq, Dell, Hewlett Packard, IBM, Kodak, Microsoft, Packard Bell, Sony, Xerox.

Chris understands retail from the inside out. He has literally worked on the retail sales floor to create sustainable processes that transform the consumer experience. He has led a varity of IMS retail projects and initiatives with Best Buy, Circuit City, Darty, NFM, Sony Style stores.

Chris is the "father" of the IMS Retail University. Through Retail U workshops and strategic briefings, Chris is able to share best practices and critical success factors for competing profitably in today's retail market place. Over 12,000 "graduates" from 31 countries have now attended a IMS Retail University event, briefing or seminar.

Chris' bottom line for retail is: "Results Count … Everything else is Conversation". He draws upon his measurement and behaviorist background to quantitatively identify what works to produce results in today's challending retail environment.
IMS is a strategic alliance partner with Ryan Retail Consulting.

IMS provides resources and deep expertise in:

  • Reducing retail cost to serve factors
  • Transforming consumer experience
  • Metrics, analytics and scorecards
  • Measuring marketing effectiveness
  • Optimizing market basket attach and profitability