Merchandising
Delivering successful merchandising results requires someone with a steady hand
and a wealth of experience. Our firm helps clients achieve success through engaging
at all levels and draws from our extensive years of personal experience with merchandising
campaigns across a wide variety of product lines. product
launches
Positioning products at launch sets the stage for a successful
life cycle. A successful launch is all about proper preparation and attention
to minute details that risk ultimate success. We help design and orchestrate a
launch that fits the client's vision of the product for consumers and sets the
stage for maximum visibility and success.
buyer
negotiations
Achieving your objectives, arriving at mutually agreeable
position and program sometimes takes a delicate touch. We assist in preparing,
positioning, delivering and finalizing agreements with retailers. Just a slight
change in a deal can have a tremendous impact on your products profitability and
buyer commitment.
deal
structures
The challenge facing today's manufacturers is understanding
what deal elements each retailer demands as "must haves" and what buyers need
to be successful. We streamline this process to drive workable solutions that
help you close deals quickly.
training
We work with you to define your training needs. Our network partners have access
to a wide range of training methodologies from on-line computer based learning
to work books and classroom training. On the back end, we help you quantify the
performance of your training investments.
detailing
Our network partners can arrange for in-store detailing that fits your schedule,
display goals, and budget. Ensuring that displays are well maintained is only
part of the picture. We also work with you to help you analyze the ROI of your
detailing budget.